When Popeyes launched the chicken sandwich in 2019, it was a national phenomenon.

The launch's great success put the entire QSR industry on notice and quickly led to all of Popeyes' competitors introducing a chicken sandwich of their own.

Now, Popeyes is launching its new Blackened Chicken Sandwich, and we decided to help our competitors by releasing the Blackened Chicken Sandwich’s ingredients for them to try their best at copying it while poking fun at the lengths they’ll go to master chicken like us.

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Copywriter Intern: Rebecca Edelstein

Copywriter: Jared Blinderman

Art Director: Buchun Jiang

ACDs: Ricardo Chuecos, Miguel Cedeño

CD: Alex Allen, Andy Tamayo

ECD: Danny Alvarez

Head of Art: Guido Fusetti

CCO: Anselmo Ramos

GUT Miami