Sports fandom runs deep. Especially in Miami and Orlando.
To stand out in Florida’s highly saturated markets, City National Bank teamed up with hometown legends, uniting communities under one anthem:
Making Your Biggest Plays Possible.
The Official Bank of the University of Miami
We showed up where pride lives loudest.
At the University of Miami, we inspired the community to invest in their futures.
Fans committed to their goals and joined our digital mosaic.
We took over game days and collegiate events with a custom LED vehicle, games, and a swag locker station.
The Official Bank of the Orlando Magic
At the Orlando Magic arena, we built a strong brand presence through fan engagement,
games, and giveaways, hosting premium client experiences and B2B networking events.
Our curated social content fueled awareness and growth for both partnerships.
This platform is built on partnership and purpose, to grow CNB’s presence throughout Florida.
Copywriter: Rebecca Edelstein
AD: Joshua Meister
ACD: Jennifer Williams
GCD: Carlos Lange
Agency: TEAM