How does a nicotine pouch steal the show during F1 in Vegas?
Create a portal to the unexpected. A portal to the weirdly wonderful.
Welcome to the Veloverse. An immersive world on the Omnia terrace, transforming the VELO experience into a full-sensory journey through theatrical acts of BURN, FLAVOR, and FREEDOM.
This campaign turns every interaction into a celebration, integrating VELO into the lifestyle and adventures of its audience.
Copywriter: Rebecca Edelstein
Art Director: Andrew Leigh
CD: Hillary Van Assche
GCD: Carlos Lange
Agency: TEAM